Vodafone restructures its organizations
In accordance with the increasing need for well-constructed marketing, Vodafone has appointed Phil Marland as the new head of consumer marketing. As a former employee in the same field, Marland was previously employed by American Express. With this development, Charlie Smith was chosen to step up as a communications specialist, promoted to head the brand structural department.
Previously, Marland was the head of product development at American Express, whereas Smith was originally a marketing employee. At his previous role, Smith was responsible for many of Vodafone’s advertising campaigns, which so far has been successful to market its mobile internet services. Collaborating together, this duo should function as a practical team of marketing specialists, capable of whatever the industry has to offer.
As the company looks to become more focused, restructured assignations are consistently occurring. The aforementioned action is just one step in the lengthy process of enhancing the organization. During this enhancement, the company plans to simplify its works, becoming more focused on meeting the needs of its consumers.
Currently, Vodafone is reviewing its
The role changes in the marketing department will come in effect on September 15.
