The Lucky Cabin

This list contains 25 powerful strategies to improve your direct mail results. It would be wise to use this as a checklist to ensure you’ve included as many as possible in your advertising. Any one of these strategies could measurably boost your response. How many of these are you using?

Have a strong, powerful headline that promises a benefit.

Offer a strong guarantee or warranty.

Put a dollar value on free offers. Example: “$500 off Your New Deck!”.

Have a strong call to action - “Call now”.

Offer free information - a consumer guide, free report, design guide, etc.

Include your address.

Include a toll-free number.

For a large ad, use a coupon. Give the coupon a headline that affirms positive action. Example: “Yes, I’d like to cut my energy costs by 50% or more.”

Give the reader multiple response options - call, fax, mail, email.

Use graphics that make the ad easy to read.

Include your web site address.

For a smaller ad, put a coupon border around the entire ad.

Give compelling, specific reasons why your company is the right choice, superior, etc.

Offer a free audio tape, video, catalogue, etc.

Include an eavesdrop line - recorded testimonials that clients can hear on tape or a voice line.

Have a strong offer. Bright line rule: the better the offer, the better the response.

Include your personal or company “story”.

Include your photo with a photo caption - people like to see who’s “talking” to them to see if they look friendly and trustworthy. Smile!

Avoid “me-me-me, we-we-we” speak. Be YOU oriented. Example: “we do top quality work” changes to “you get first-class workmanship”.

Each feature has a benefit. Example: Change “we’ve been in business for 10 years” to “our 10 years of experience means your project will be done right, the first time”.

Change terminology to create more value. Example: “free estimate” becomes “Free project feasibility study”. Explain the difference.

Include a deadline or expire date for your offer.

Limited supply: create urgency by having a finite number of appointments per week, free gifts, free info, etc.

Make your phone number large, bold, and easy to read.

Placement - place your ad where it will be seen and read.

Don’t be afraid to invest a few bucks in your next direct mail campaign. When done properly direct mail provides an impressive return on investment.

Tyrell MacGregor is Managing Director of FootBridge Media, a Referral Marketing Company that specializes in client newsletter templates and home improvement marketing solutions for home improvement contractors. Visit them at http://www.footbridgemedia.com

Salehoo: Wholesale Toy Purses
Having heard that I decided to take another look at Salehoo’s wholesale directory. As I’ve already said looking at Salehoo’s front page it looked like it actually might be worth joining and although it was $99.95 it was just a one off payment, most are monthly and in reality cost about $99 a year. Salehoo also had a money back gaurentee so I thought this time I’d give it a go. Salehoo is one of the best selling products on Clickbank, so learn all about Salehoo wholesalers.

It contains a database of drop ship wholesale closeout and manufacturing suppliers offering thousands of product suppliers to consumers! which is the real benefit of Salehoo dropshippers. It is one of the few businesses where a substantial amount of money can be made from single sales and also the Salehoo Suppliers. Founded in 2003 by New Zealand born entrepreneurs Simon Slade and Mark Ling Salehoo is currently a trusted choice of over 50000 retailers and eBay sellers from all walks of life

Salehoo Uk Ebay Wholesale Products:
This is only a small example of what you can do with Salehoo Wholesale Distribution. And believe me, it’s not the most profitable one or the easiest to start. In my eBook you will find cheaper, faster ways of getting started in wholesale distribution and make even more money than what I made on eBay. I made much more from my other wholesale distribution businesses than what I made on eBay and I worked less too. Ebay powersellers trust Salehoo dropshippers and Salehoo prices.

As I’ve said before Salehoo offer 60% off Auction Xfactor which helps a lot with the knowing how to do it part the other factor to making money is the wholesalers but then that’s what Salehoo’s all about, so try to join the Salehoo forums. It’s all very well to see great prices but what if the supplier rips you off and runs away with your money? China has become a major player in the manufacturing industry in the last few years and plenty of suppliers can be sourced here who offer extremely competitive prices, which will be the Salehoo customers. See Salehoo Reviews.

Getting your ad seen by the right people is essential if you want your business to succeed. Not knowing your target audience can spell disaster and leave your business or organisation less better off. As the person responsible for marketing your should know your niche very well and be able to identify your market. The problem with traditional advertising such are leaflet distribution or newspaper is that there are know real way to measure effectivness of response based advertising. You simple had to put out your advert in the hope that your target audience is reading at the time of your placement. With the advent of search combined with PPC makes it posible to really target your audience. The posibility of tailor making your ad to the match the exact user query makes it posible to really target your visitors and therefore have a higher conversation. At the same time your ROI falls as you are able to fullfill the exact user wants. As advertising spend on traditional mediumssuch as TV and Radio fall online spend has increased by 32% last year, with Google taking the lion share. The Yahoo Microsoft deal was to the combat the rise and rise of Google, but the £26 billion Yahoo wanted was too much for Microsoft so the deal feel through.

Successful online businesses start with strategically targeted marketing plans. If you have a specific market you want to serve, it’s easier to focus on that market with any marketing plan you may create. Strategic planning from start-up radically increases your success ratios; however, it’s never too late to get focused.

By incorporating a few simple success strategies into your marketing campaign, you can quickly develop a targeted marketing plan that will bring specifically targeted traffic to your site with the intent to purchase what you offer.

These 5 Low-Budget High Impact Marketing Strategies will take your online business exactly where you want to it to go.

1. Keyword association - including market specific keywords in your website, in your description, and in your meta tags enables your prospective clients to find you on the internet search engines.

2. Search Engine Optimization - by optimizing your website for search engine crawlers, you’ll have more direct new traffic. You optimize primarily with content and keyword use. Links to your site from other sites are another good option for optimization.

3. Refreshing Dynamic Content - IF your website content becomes stale, never changing, lacking in important updates and content changes, you lack impact. Keep your site fresh and up to date.

4. Interactive Communications - Blog, forum, and newsletters are all optimization tools that allow your clients to come to you, interact with you, and have input in your business. Ask questions to increase email contact.

5. Viral Marketing Documents - Give away free documents that bring traffic back to your site. Give away stuff that other sites can give away too. Increase your traffic through friends and network with affiliations.

Online marketing focuses on Targeted Traffic. A successful online business thrives in a realm of strategic marketing, high-impact sales, and viral links designed into the basic marketing plan. Low-budget guerilla marketing techniques targeted to specific client needs define your business, increasing traffic and profit margins.

Jan Verhoeff understands the essential marketing concepts necessary to build business online. With more than two decades of new business development experience, Jan brings inherent comprehension of marketing strategy and expertise. Your business development ideas will not go unheard with Jan. Seek expert strategies and dynamic concepts at http://janverhoeff.com

Finding a profitable niche to build a site about is a two-step process.

1. Find several potential niches.
2. Check to see which one is most profitable.

This article looks at the first part - coming up with ideas.

This is often the biggest stumbling block for those starting out in this affiliate marketing business. Where do you get ideas from? I do get a lot of people asking me for ideas, but it really is not that difficult.

There are lots of places you can get ideas. Here are a few that I use:

a) Go and surf around Amazon.com. Amazon is a huge online retailer that stocks not only books, but also a huge range of other products, separated into a large number of niches. Make a few notes of potential areas you might consider.

Simply look down the categories and sub-categories to come up with ideas for a site. Stick with what you know, and enjoy.

b) Visit online portals and directories. I recommend that when you find some good ones with lots of categories, you bookmark them.

For example, visit http://dmoz.org/. Drill down some categories to find potential niche markets.

Here is a directory I found by accident

http://www.oramd.com/resources/index.htm

This site has a huge category list of health niches which you can use for ideas.

c) Another idea is to go to eBay and drill down through the categories on the left hand side.

e.g. Go there now, and click on the Health & Beauty category. Do you see how many sub-niches are available for you to choose from?

d) Use Wordtracker to find what people are looking for (you can use the trial version if you don’t have a membership).

Try entering words like this into Wordtracker and seeing what phrases you get back:

buy
purchase
online
prevent
fix
info
learn
remedy

There is a huge amount of potential niches that can be found this way, and the best of all, they are being actively searched for at the search engines, so you know there is a demand.

If you have a subscription to Wordtracker, you can also browse down the top 1000 reports. The long term report gives you 1000 phrases that have consistently been search for in the last 120 days.

As you can see, there is a wealth of tools and places you can go to get ideas for your site.

Write down a few ideas that interest you before moving on to the next section.

You Have Won!

Hold an ongoing prize drawing in your e-zine. The prizes should
be something of interest or value to your subscribers. Most
people who enter will continually read each issue for the
results.

100% Original

Give your subscribers content they can’t read anywhere else.
I’m not saying all your content has to be 100% original, but a
portion of your e-zine should have original information. People
will usually read information they haven’t read before.

Was I Right?

Give your subscribers a quiz or a series of trivia questions.
Publish the correct answers in your following issue. The people
who participate will want to see if they were right.

Read All About It!

Supply news stories related to your e-zine’s topic. People want
current and up-to-date news. If you can be their first source,
they will become loyal readers.

The Polls Are In!

Hold an interactive poll in your e-zine. Ask subscribers a poll
question. Have them e-mail their vote or opinion. People love
to give their 2 cents worth. They would also like to read the
results in your next issue.

Become A Jester

Give your subscribers a little humor now and then. Don’t be so
serious, tell them a joke. If they associate your e-zine with
being happy they will want to read every issue.

The Information Free-way

People love to get free stuff. Tell readers were to get free
stuff online or offline. It could be software, services, sample
products, e-books etc. The freebies should be related to your
e-zine’s topic. Keep the freebies coming and your subscribers
will keep reading!

Mini-Yahoo

Tell your subscribers about Web sites related to your e-zine’s
topic. The web sites should be interesting and helpful. Become
your readers miniature “Yahoo”, you know how many readers
they get.

In Our Next Issue…

Get your subscribers excited about your next issue. Tell them
about upcoming articles, prize drawings, freebies etc. If they
know what’s in store for them, they won’t want to miss reading
your next issue.

About the author:

Rojo Sunsen is a specialized bounty hunter who prefers to work quietly/confidentially for the benefit of her clients.